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How to enable Visitor Groups tab in menu?

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Hi. I decided to install the simplest AlloyDemo project for Optimizely 12 (I'm currently taking courses at https://academy.optimizely.com/ ), but after installation I don’t see the menu tab "Visitor Groups". What settings or maybe roles do I need to enable for this menu item to appear in the CMS? In the lessons, this item is available by default immediately after installing the CMS and registering the first admin user.

Thanks


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